![]() The subject line of this email doesn't tell the prospect anything about the contents - so why would they open it? Also, the greeting is too casual, there's nothing personalized about the email itself, and no meeting confirmation has been included. Want to make sure your email etiquette meets modern standards? Check out the templates below. They help you avoid miscommunications and mistakes. So, to avoid prospects coming to these conclusions about you, here are a few email etiquette tips every professional (especially client-facing ones) should know and follow.Įmail etiquette rules dictate what’s appropriate and what’s not when you’re sending a message to a prospect, business partner, coworker, manager, or acquaintance. Neither bodes well for your relationship. The sender didn’t care enough about this message to review it before sending.The sender doesn’t know basic spelling and grammar. ![]() If you read an email riddled with typos, you probably think one of two things: In a separate experiment, people who applied for funding were less likely to be funded and received less favorable terms when their loan requests had spelling mistakes. In one study, participants who read an email with grammatical errors thought the writer was less conscientious, intelligent, and trustworthy than those who read the same email without errors. Research shows making errors seriously impacts how people see you. You may have heard, “Don’t sweat the small stuff." That might be true in some aspects of life - but over email, sweating the small stuff is exactly what you should be doing.
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